Primark - In Denim We Trust
Primark’s brief called for something familiar yet fresh, a track everyone knows, but with a twist bold enough to inspire original choreography. Our solution: The Slits’ version of “Heard It Through the Grapevine.”
Originally written by Motown’s powerhouse duo Whitfield and Strong, “Heard it Through the Grapevine” was first recorded by Gladys Knight & The Pips before Marvin Gaye’s iconic rendition. The Slits turned it into something entirely different: a post-punk interpretation that’s raw, playful, and impossible to ignore.
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