Music and sound are powerful forces in our lives and have remarkable effects on
us as human beings
They can make us run faster, drive differently, concentrate for longer and see the world in different ways.
We collaborate with brand partners on pioneering new ventures that use music and sound as a force for good; building experiences that enhance our everyday lives.
We now live in a world dominated by sound
We have connected homes, voice-led tech and see our attention as an audience split across a cacophony of channels and platforms.
So there has never been a more important time for a brand to find its sonic identity.
A sonic brand unites touchpoints, drives unparalleled recognition and forges lasting emotional connections with consumers.
But most impressively, they find us in places our ears can reach but our eyes can’t always see.
The challenge for any brand is to make its audience feel something
To connect in an honest but significant way.
We bring brands together with world-leading music talent to produce ambitious, spine tingling productions that live boldly in the public consciousness. So, how does that sound?
Agency Partners Director
Having been told at school that an Oxbridge education was a long way off, Max
trained as a composer and musician at Trinity Laban Conservatoire of Music and Dance. In
this time he led flash-mob choirs on the BBC and journeyed 32,000 miles across the world on
a social music experiment backed by Stephen Fry, The Huffington Post and a plethora of
Max went on to work in the Invention team at WPP’s Mindshare before joining Adelphoi Music where he launched and led the business’ branding division.
He has played, toured and recorded with New Street Adventure (signed to Acid Jazz Records) and is a long time supporter of the Choir with No Name - choirs across the UK for men and women who have experienced homelessness.
In his spare time, Max has a passion for cars and hosts one of the UK’s most watched Instagram channels for his prized BMW and monogrammed floor mats.
Sascha was always destined for a career in the spotlight - picking up the violin
in a virtuosic manner from the age of just five years old. Once he had mastered the
delicate nature of the instrument and the fuel of testosterone raged, he turned to the
drums; thrashing out in damp rehearsal rooms, sweaty music venues and playing for very
noisy bands all over the UK.
A degree in music followed, as did several more years of recording, European tours, a record deal with Wall Of Sound and the world's pinkest drum kit.
The decision to get a real job wasn't taken lightly, in fact it wasn't taken at all. He started running for production companies, then repping Directors like Sam Brown and Sara Dunlop; aiding James Blunt to jump off a cliff and nearly drowning the Foo Fighters in red paint.
Sascha brought these two worlds together working at Adelphoi Music, becoming Joint Managing Director whilst producing and supervising advertising projects for some of the world’s foremost brands.
Born in Somerset, raised in Loughborough but made in Manchester, Jeremy chose a
path into the creative industries under the tutelage of Factory Records and Hacienda
founder Anthony Wilson.
Moving to London he worked for pioneering digital music service TrusttheDJ before joining the trail-blazing street culture specialist Diabolical Liberties where he successfully oversaw the restructuring of the business and its diversification into brand activation through the launch of new sister agency Jack.
Inspired by the opportunities that agencies offered Jeremy joined FRUKT, where as MD, he was a core part of the senior team that developed a strategy focussed full service agency business servicing the music and entertainment requirements of clients as diverse as Coke, Nokia, Magners, O2 before preparing the business for its sale to Octagon (IPG).
Hailing from the most easterly-point on the British Isles, Greg’s career began
at the BBC working alongside radio hosts including John Peel. His work took him across the
world and into war zones such as Afghanistan. Consequently, he has lived through SAS
hostile environment training - gaining skills he still continues to use in everyday working
From the BBC, Greg joined Adelphoi Music, going on to lead the company as its Joint Managing Director. In this time he toured across countries including Japan and the USA with Shoegaze pioneers Chapterhouse.
He endlessly lives in the hope that he will find a moment of quiet to enjoy the sumptuous delights of his own home music studio.
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