J.P. Morgan Markets - Do. More.
A dynamic new sound identity for J.P. Morgan Markets. Embodying their “Do. More.” brand platform and created in collaboration with Monk London, DLMDD has crafted a progressive and immersive suite of branded audio assets for the world’s leading destination for institutional investors.
J.P. Morgan Markets now has a dynamic, pulsing, neo-classical new sound identity. Their world-class research, tools, and analytics demanded an equally world-class sonic system - one that could bring their new brand motion graphics and global campaign to life. The result: a distinctive, modern sound world designed for instant recognition and a lasting, memorable brand presence.
Insight
J.P. Morgan Markets offers a personalised suite of digital tools that empower users to take control of their investment journey. Unmatched in their capabilities, they inspire forward-looking optimism and enable investors to achieve more through seamless collaboration and shared potential. As a globally trusted brand with universal reach, the challenge was clear: how do we capture empowerment, dynamism, and limitless potential in sound?
Approach
We set out to create a grounded, confident sound charged with forward motion. A sonic identity full of opportunity and purpose — expansive yet disciplined, rich yet restrained. Composer Theo Vigden captured this balance through musical pointillism, tuned percussion, cinematic scoring, and rhythmic staccato patterns, crafting a brand track defined by precision and possibility. At its core lies a three-second sonic logo: a concise expression of the brand’s strength, confidence, and continuous momentum.
“ The J.P. Morgan and Monk teams wanted a rich, expansive, dynamic sound world for their new campaign - but the musical direction was wide open to begin with. Reaching into the neo-classical world with Theo Vigden was a hugely rewarding challenge, resulting in a future-proofed sonic identity that will live within the J.P. Morgan ecosystem for years to come ”
Erin McCullough
Senior Brand Music Consultant
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