Dear ad-land, brands, music fanatics, audiophiles and world,
We are being shaken by the seismic waves of a sonic branding boom.
Many of the world's most iconic brands are releasing sonic identities for the first time - and on some scale too, with premieres even being unveiled at the Grammys.
The meteoric rise of voice and audio-led tech has put sound on the map like never before.
Global companies are increasingly focussed on finding their identities in this new-found world of sound and they are willing to spend to get it; £1.3bn last year in a market estimated to be worth £25bn by 2025.
By day we are a team of experts from across the music, branding, psychology and advertising industries. But dig a little deeper and you'll find a collection of people that have toured the world in bands, conducted orchestras, had singles in the charts and even performed for the Royal Family...
Each and every one of us has lived music's societal benefits first-hand and we have a rich history in bringing this power to brands on an international scale.
Whilst there is no doubting that sonic branding is hot property and very much in vogue, sound has played an intrinsic role in life on planet earth since day dot.
It is how we communicate and create communities. Researchers have found 43,000-year-old flutes made of mammoth tusk and we know that song is even older with pitched languages predating modern speech.
Audio identities are already embedded within our lives and cultures - they have been since the dawn of time. For this reason, we have founded the agency safe in the knowledge that sound will continue to be a more powerful universal language than the written word. We are here to help brands harness this ageless power.
Everyone has pieces of music that trigger powerful memories and feelings - that can instantly take us back in time or across continents. So powerful in fact that the memory of music and sound has been seen to be spared when other memories fade.
In a world of media overwhelm and consumer bombardment of some five-thousand advertising messages every-day, music and sound effortlessly lodge themselves deep in our minds and subconscious; creating a lasting affinity to a time, place and emotion.
But as an agency we are also fascinated by the behavioural effects of our tools too. Music can fuel the adrenaline of athletes, make us become better or indeed worse drivers, help us concentrate harder and even send us off to sleep. These applications, amongst others, begin to explore the broader possibilities of music's uses that go far beyond the traditions of an audio signature.
Of course, with behaviour comes psychology - an area which has been relatively underexplored in the marketplace to date. Our agency ethos brings together leading talent across the music business and underpins vibrant creative work with commercial science. The subjectivity of music and sound has long presented endless challenges for those working across our industries. To change this, we are working alongside eminent scientists and psychologists to employ ground-breaking research; allowing clients to quantitively measure consumer recall, recognition and memorability of audio throughout the creative selection process. By measuring the impact of the work we make, clients can make decisions with the assurance of market appetite and commercial success.
Over 100 million Alexas have flown off the shelves, the connected home market is set to be worth an estimated $40bn next year and there will be 72 million connected cars on the road by 2023. Consumer technologies and touchpoints are 'sound ready' and the playing field is wide open for brands to weave their identities across these new frontiers.
Music and sound bring us together; they connect and inspire us. They are a universal language that transcend people, cultures and geographies across planet earth.
And surely that is the dream for any brand - to be heard, known and universally recognised.
The Founders of DLMDD
Max De Lucia, Greg Moore, Sascha Darroch-Davies and Jeremy Paterson
This Notice tells you how DLMDD Limited will collect and use your personal data when you access this website. The company is a “controller” of this personal data for the purposes of the data protection legislation.
We keep the information provided in this Notice under review. This Notice may be updated from time to time. If we make any substantial updates, we will draw these to your attention. We will not use your personal data in any manner that is incompatible with the purpose for which the data were collected originally, unless we have obtained your consent to that additional use.
If there is anything you are unclear about, please contact our Data Protection Officer, who shall be happy to answer any queries you may have concerning this Notice or the way in which we process your personal data. The Data Protection Officer's contact details are provided at the end of this Notice.
Where we request personal data from you on our website you will be informed at that time of the purpose for which the data will be processed and how it will be processed, its legal basis for processing as well as any transfers to third parties.
When you access our web pages certain information your browser provides, including your IP address at the time, browser type, and potentially the address of the page you last visited, will be automatically recorded by the company. This data may be used to aid detection in the event of a security breach. The legal basis for this processing is necessity to pursue our legitimate interests to keep our website secure. The company retains this data in a form from which you may be identifiable for a period of up to one month.
Your personal data that you have provided will not routinely be sent to third parties (unless notified - see 4. above).
Company policies on retaining data for prospective and current customers are detailed in our data retention policy.
It is important that the personal data the company holds about you is accurate and current. Please keep us informed if the personal data you have provided to us needs to be updated.
Under the GDPR, in certain circumstances, you have the right to:
If you have any queries or concerns relating to this privacy notice or the way your data is being processed through this website then please email@example.com