Barclays - Moments of Progress
In the hero films Orca and Half-Pipe, we composed two distinct sound worlds that capture the decision, the shift, the step forward, the quiet swell of realisation, and the rhythmic surge of action. Sound is not an afterthought, it is the moment itself.
With this bold new brand direction from VCCP, Barclays isn’t just rewriting its story, it is tuning in to the music of progress.
In Orca, a nature documentary sparks a change, a quiet decision underscored by chords that linger and then resolve.
In Half-Pipe, the tone lifts, youth, space, momentum, with rhythm rooted in attitude and shaped by clarity
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