Amazon - Morning Ritual

Bespoke Composition

Amazon Alexa helps blind woman in this RNIB-approved ad. The spot was developed with support from the Royal National Institute of Blind People and was directed by Frédéric Planchon through Academy.

Client Amazon & RNIB
Agency The Joint
Production Academy Films

Sound On Off

Client Amazon & RNIB
Agency The Joint
Production Academy Films

Morning Ritual, is a simple story of a woman’s morning routine, except all is not what it seems.

Challenge

Produce a soundtrack which is sympathetic to the story which paints a picture of the voice assistant’s role in daily life for the visually impaired.

Approach

A delicate, inspiring score with gentle rocking melody lines which enhance the beauty of the storytelling on screen.

“ The simplest jobs, that sighted people might take for granted, can often be the hardest for those living with sight loss. Having a device that can give you information via voice simplifies tasks and opens a world of accessibility. ”

Robin Spinks
Tech & Innovation Manager, RNIB

Amazon - Morning Ritual

Morning Ritual, is a simple story of a woman’s morning routine, except all is not what it seems.

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