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Sub-woof-ers: Sonic branding in the pet industry
If you’re among the massive 76% of Millennials that own pets, you know what a big part of our lives our furry friends are. We all want the best for our pets,…
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The rise of sonic branding in the finance world
Money doesn't just talk, it sings.
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Rhythm & booze: the future of sonic branding in the drinks industry: part 1
Exploring the notoriously symbiotic relationship between music & booze
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Rhythm & booze: the future of sonic branding in the drinks industry: part 2
Why Metallica tracks are being used to age whiskey (yeah, you read that right).
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The unifying power of music in sports
The top cheers, chants and anthems in the sporting world, and why they work so well.
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Everything you need to know about the sound of Singapore Airlines
Celebrating 6 months since the SIA sonic identity took flight.