Future of Sound: Wunderman Thompson features study by DLMDD
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Creative Harmony: How much will AI influence sound for brands?
Everyone’s at least a bit scared of Artificial Intelligence (AI). Whether you're technophobic, fearing an apocalyptic uprising in machines akin to ‘I, Robot’, or a training lawyer seeing GPT-4 beat 90% of your peers in the bar.
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“What is sonic branding?” - a full guide to the world of brand sound.
Sonic branding - also referred to as audio branding, sound identity, sound trademark - all means the same thing: how your brand is recognised and remembered for how it sounds.
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Deck The Halls With Jazz & Spirits
Christmas has never felt so groovy - the gold, frankincense and myrrh were flying off the bar all night and there were no 3 wise men in sight.